DLT registration guides

5 Reasons for DLT Registration Rejection and How To Avoid Them

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So you’re looking to send commercial messages to your customers, but you keep getting DLT registration rejection emails?

Don’t worry. We’ve got you covered.

We understand that the registration process may seem a bit tedious and long. And you may not even know why you’re getting rejected.

But with the right guidance, you’ll get the registration right in a breeze.

In this article, you will learn about the five common reasons for rejections and the dos and don’ts of DLT registration.

Let’s get started right away.

Learn more about DLT:

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5 Reasons for DLT registration rejection
Do’s and Don’ts to avoid DLT rejection
Ready for DLT success?

5 Reasons for DLT registration rejection

The registration process for DLT requires a business to produce all the required documents, such as a PAN card, your business’ GST, and consent letters. You should also ensure that you are submitting the documents and all the other required files in the correct format. 

With that said, here are the five reasons you could face a DLT registration rejection:

  1. If any of the documents are not produced in a prescribed format, there is a high chance of your request being rejected. So it’s recommended that you either get in touch with a third-party SMS vendor or read up about DLT registration.
  2. If the required header that you asked for is not available. 
  3. If the produced write-up (consisting of the details of your DLT registration) did not meet the requirements or failed to explain its purpose. 
  4. If the name mentioned on the PAN card and the provided documents do not match. 
  5. If the official email address (or any other contact details) submitted are invalid or incorrect. 

Even if you’re registered, there could be reasons why you can’t send any SMS. Some of it could be due to:

  1. Template rejection/failure
  2. Improper content template
  3. Improper content template
  4. Sender ID rejection 
Having issues completing your DLT registration? Our team can help you. Contact us or send an email to info@smscountry.com.

Do’s and Don’ts to avoid DLT rejection 

DO’s DON’Ts
  1. Ensure that your documents are all in order and in the right format during submission.
  2. Ensure that your registration process is done by a reputable and trustworthy third-party vendor with only approved telecom operators.
  3. Ensure that your content and consent templates are in order with the guidelines and are approved for use.
  4. Do link service explicit to consent templates, as it is mandatory. 
  5. Choose a relevant/recognisable header for your templates. 
  6. Do choose the correct ’Type’ of the message based on the content type. 
  7. Enter the brand name in the message content at the end of every message. 
  8. Remember that the minimum length for variable parameters is 10 characters. 
  9. Remember that the maximum length for variable parameters is 30 characters. 
  1. Don’t falsify any information/details and submit the same as it could lead to instant rejection and a black mark. 
  2. Don’t start your registration process with unknown vendors/unapproved telecom operators.
  3. Don’t register the same template against multiple headers.
  4. Don’t randomly assign senderIDs to templates. Have specific senderIDs for specific functions.
  5. Don’t select the ‘Transactional’ category for non-fiscal related messaging, it could lead to a fine/penalty.
  6. Don’t submit templates with less than 10 characters as static content.
  7. Don’t use special fonts or characters apart from the ones that appear on the keyboard. 
  8. Don’t use double spacing in the message content. 

Ready for DLT success? 

If you follow these dos and don’ts of DLT registration, you’ll be sending SMS marketing campaigns soon enough. 

But if you still need help with your DLT registration, then contact us right away.

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Vasudev Jagarlamudi is responsible for Happy Customers at Telebu Communications. After working in various roles from sales and marketing to product management, he found his calling in customer service. As the head of Customer Service, he ensures that every issue that the client expresses is a chance to earn a Karma point. Vasudev believes that all answers are found in books, deep conversations, and good questions.

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