Voice SMS can be a powerful tool, but wading through a jungle of providers can be daunting. Features, pricing, reliability – enough to make your head spin.
This guide will solve this.
In this guide, we’d dissect the features, pricing, strengths and weaknesses of the best voice SMS service providers.
By the end, you’ll be ready to choose the perfect voice SMS provider to ensure your message gets heard loud and clear.
| With SMSCountry voice SMS, you can record or use text-to-speech to send voice messages that get delivered and listened to. Schedule a demo to see how it works. |
What are Voice SMS providers?
You can also call them voice message service providers.
Imagine you have an important announcement or reminder for your customers. You craft a clear and concise text message. But with inboxes overflowing with notifications, it could get lost in the digital clutter.
This is where voice SMS providers come in.
They offer a powerful alternative to text SMS, allowing you to send pre-recorded voice messages directly to your customers’ phones.
Here’s how it works:
- Choose a voice SMS provider: You’ll sign up with a company specialising in voice SMS services. I recommend SMSCountry if you want good services and support.
- Upload your message: This can be done through a user-friendly online platform. You can either record your voice message or use Text-to-Speech (TTS) technology to convert text into a voice recording.
- Identify your recipients: Select the recipients from your contact list or upload a list.
- Schedule or send: Send your voice message immediately or schedule it for a specific time.
- Delivery: The provider’s system dials the recipient’s phone number and plays the pre-recorded message.
What is Text-to-Speech (TTS) technology?
Text-to-speech, or TTS, is a technology that converts written text into a realistic-sounding voice message. This allows you to create voice SMS campaigns without recording your voice.
How do you choose the right voice SMS provider?
Not all voice SMS providers are created equal. Choosing the right one for your business depends on your needs and budget.
If you know what you need voice SMS for, and you’ve carved out a budget for it, what else should you look out for?
Here’s a breakdown of key features to consider when choosing a voice SMS service provider.
| Feature | Description | Importance |
| Message customisation | Ability to personalise voice messages with greetings, calls to action, background music, or specific voice talent. | Increases brand recognition, engagement, and message effectiveness. |
| Scheduling | Schedule messages for future delivery, ensuring they reach your audience optimally. | Useful for appointment reminders, timed promotions, or out-of-office notifications. |
| Analytics | Track key metrics like delivery and open rates (percentage of messages listened to). | Measure message performance and optimise future efforts. |
| Integrations | Connect with your CRM, marketing automation platform, or other business tools for seamless data flow. | Streamline workflows and automate voice messages. |
| Text-to-Speech (TTS) options | A variety of voices and languages are available for TTS conversion. | Ensures a natural-sounding voice message, even without pre-recording. |
| Multi-channel marketing | Integrate voice SMS with other marketing channels like email or social media. | Reach customers across multiple touchpoints based on their preferences. |
| API Access | Allows you to integrate voice SMS functionality into your applications. | This is for advanced users who want more control over messaging. |
| Pricing structure | Pay-as-you-go, monthly plans, or tiered pricing based on message volume. | Choose a plan that aligns with your budget and message needs. |
| Customer support | Level and responsiveness of customer support in case of technical issues or questions. | Ensures a smooth experience and helps address any challenges. |
| International coverage | Ability to send voice messages to recipients in different countries. | Important for businesses with a global audience. |
Now that you know what to look for, let’s explore these Voice SMS tools. We’ll break them down in detail. This review results from my usage of these tools + customer reviews.
Top Voice SMS providers for your business
- SMSCountry
- Bulksmsproviderdelhi
- Fast2SMS
- Bulksmsgateway
- SMSGatewayHub
- Bulksmsplans
- Twilio
- Bird (MessageBird)
- Infobip
- Kaleya
- ClickSend
Let’s briefly review each one.
1. SMSCountry
SMSCountry is the number 1 leading provider of Voice and SMS services worldwide. We’re a product of Telebu Communications LLP, India.
We’re a global leader in mobile communication solutions. Our SMS and Voice services are used in over 180 countries.
Businesses and organisations of different sizes use SMSCountry.
We reach over 180 countries and process millions of messages monthly.
Imagine sending
- SMS alerts
- OTPs
- Promotions and special offers
- Surveys, and
Sending SMS and Voice messages has never been easier. That’s the power SMSCountry puts in your hands.
With 24/7 customer support, you’re in for the win.
Get the best SMS and Voice services today. Or request a demo ASAP to test the platform.
Features of SMSCountry
Here are SMSCountry’s key features:
- Outbound Dialer with IVR
- API Integration
- Text-to-speech
- Record on the Go
- Reminders
- SMS Notifications
- Polls and surveys
- Promotions
- Missed call number
- Reliable customer support
- Voice call analytics
- Voice call recording
- Bulk SMS for OTPs, transactional, promotional, and 2-way SMS
- Scalable solutions
- User-friendly interface
- Multi-channel communication via SMS, WhatsApp, and voice.
- APIs and plugins.
- Global reach for over 200 countries and
- Unparalleled security.
And SMSCountry’s pricing is the best in the market.
SMSCountry’s pricing
SMSCountry operates a pay-as-you-use pricing model. This is flexible, giving you guaranteed value for your money.
Cons of SMSCountry
There’s a limited number of public review platforms like G2 and Capterra. However, SMSCountry’s users shared their feelings via other means.
What people are saying about SMSCountry
2. BulkSMSProviderDelhi
BulkSMSProviderDelhi is also known as Core Web Networks. It was founded by Mr. Sahil Joshi.
BulkSMSProviderDelhi offers various IT and telecom services, specialising in digital marketing and communication solutions.
Features of BulkSMSProviderDelhi
Their features include the following:
- Voice SMS / OBD
- Transactional Voice SMS
- Voice broadcasting
- Voice call API
- Reports
- Scheduler
- Analytics
- Recording, and
- Voice call campaigns.
And, like every product, I found some downsides with the tool.
Cons of BulkSMSProviderDelhi
Here are two significant flaws I found with this tool:
- I couldn’t find clear information on their pricing details.
- And the interface wasn’t intuitive enough for me.
- It lacks a basic, user-friendly dashboard.
BulkSMSProviderDelhi pricing
BulkSMSProviderDelhi’s pricing details aren’t currently available on their website.
What people are saying about BulkSMSProviderDelhi
At the time of writing this, there’s no user review on BulkSMSProciderDelhi.
3. Fast2SMS
Fast2SMS was founded in 2011. Since then, it’s become a popular SMS portal in India.
Their mission is to keep SMS services simple and cost-effective. How has it fared so far?
Fast2SMS helps businesses connect with customers via SMS and voice. Their API integration helps you send messages regardless of your preferred application.
Fast2SMS’s group SMS feature helps you reach your global audience.
I found their dashboard user-friendly. They offer integration via e-commerce, Excel, and CRM plug-ins.
Features of Fast2SMS
Fast2SMS has 7 main voice SMS features:
- DLT SMS (Transactional and Promotional)
- Quick SMS
- Android app for Voice SMS
- Voice call FAQs
- Voice call analytics
- Voice call API, and
- Voice call scheduler
Cons of Fast2SMS
Here are some potential drawbacks of using Fast2SMS as a bulk voice SMS service provider:
- Limited international coverage. Fast2SMS primarily supports SMS messages within India. Which may not be suitable for businesses looking to reach an international audience.
- No two-factor authentication. This concerns businesses that need to send sensitive information via SMS.
- DLT registration is required. Users are required to register for DLT.
- The user interface is less intuitive. That’s when I compared it to other platforms like SMSCountry.
- Customer support wasn’t responsive. There could be potential delays or issues.
- Features are limited. That’s when I compared it to other international bulk SMS providers.
Fast2SMS pricing
Here’s Fast2SMS’s pricing details:
- For amounts between $1.20 – $47.96: Cost per SMS: $0.003
- For amounts between $48.04 – $95.92: Cost per SMS: $0.0025
- For amounts between $96.08 – $168.16: Cost per SMS: $0.0023
- For amounts between $168.24 – $720.96: Cost per SMS: $0.002
- For amounts between $721.20 – $1561.12: Cost per SMS: $0.0018
- For amounts between $1561.44 – $7209.60: Cost per SMS: $0.0016
- For amounts of $7210.40 or more: Cost per SMS: $0.0013
What people are saying about Fast2SMS
4. BulkSMSgateway
Finding the tool was difficult, and I couldn’t navigate the website. But I figured out the features of its Voice SMS.
Features of BulkSMSgateway
From my experience with the tool, it offers features such as:
- Bulk voice messages
- Voice calls (automated)
- Dedicated long code
- Shared long code
- Shortcode SMS
- SMPP connectivity
- Voice SMS / OBD, and
- Unicode support
Cons of Bulksmsgateway
Here are 4 flaws I found with BulkSMSgateway:
- The interface wasn’t welcoming. Neither was the UX design, as it looked outdated.
- Their gateways also have complex interfaces.
- They require technical knowledge to navigate effectively.
- Their services aren’t accessible to other countries.
BulkSMSgateway pricing
Here’s a general idea of the pricing from BulkSMSgateway.
- 5000 credits = 5000 messages. The total cost is $272.69, including VAT.
- So, estimated per message = $0.044 excluding VAT.
What people are saying about Bulksmsgateway
5. SMSGatewayHub
SMSGatewayHub is another popular SMS and Voice services provider.
It was founded in 2009 as a product of SUN Mobile Marketing Group.
Its focus was bulk SMS services.
It then expanded its operations, becoming part of SMSGatewayHub Technologies Private Limited.
Features of SMSGatewayHub
SMSGatewayHub has the following features:
- Voice SMS / OBD (outbound dialer)
- DLT SMS (transactional and promotional)
- Voice broadcasting
- Shared longcode
- Shortcode SMS
- Miss call alert, and
- SMPP connectivity
Cons of SMSGatewayHub
I had difficulty getting help from the support team at SMSGatewayHub.
SMSGatewayHub pricing
I found pricing for two uses: transactional and promotional.
Transactional SMS:
- Standard: 10,000 SMS = $18.01
- Premium: 25,000 SMS = $38.42
- Professional: 50,000 SMS = $72.04
- Ultimate: $120.07
Promotional SMS:
- Standard: 10,000 SMS = $14.41
- Premium: 25,000 SMS = $33.63
- Professional: 50,000 SMS = $60.03
- Ultimate: $108.06
What people are saying about SMSGatewayHub
There aren’t sufficient customer reviews on SMSGatewayHub.
6. BulkSMSplans
BulkSMSplans was founded in 2017.
They became a pioneer in bulk SMS and mobile value-added services (VAS). Today, they have offices in Yamuna Nagar and Gujarat.
Their mobile messaging platform reaches CDMA/GSM mobile handsets worldwide.
Getting on the platform, I had a question. How do their Voice SMS services compete with SMSCountry and Twilio?
Here are the features I found in BulkSMSplans.
Features of BulkSMSplans
These Voice SMS features stood out for me:
- Voice sender number customisation
- Text-to-speech voice gateway
- Inbound rules for replies
- Error code handling
- Voice SDK (Software Development Kit
However, I found some downsides in my first experience.
Cons of BulkSMSplans
These are the flaws I noticed:
- There was occasional service downtime.
- And the customer support wasn’t as forthcoming as I’d expected.
BulkSMSplans pricing
BulkSMSplans offers the following pricing plans:
- Starter package: $222 annually.
- Pay-per-SMS: 0.25 INR. With a total of 250 INR + 18%, valid for one month.
What people are saying about BulkSMSplans
There’s no customer reviews on BulkSMSplans at the time of writing this.
7. Twilio
Tech experts Jeff Lawson, Evan Cooke, and John Wolthuis founded Twilio in 2008. Their vision: a cloud platform for Voice and SMS integrations.
They launched Twilio Voice in the same year. This API handles cloud-based phone calls.
Twilio’s was fueled by venture capital funding. In 2016, the company went public with an IPO.
Their communication APIs serve businesses worldwide.
But how does Twilio compare with SMSCountry and Fast2SMS?
Here are Twilio’s features you must consider.
Features of Twilio
Twilio has the following features:
- Voice APIs
- Elastic SIP trunking
- Voice Intelligence
- Twilio engage
- Segment CDP, and
Cons of Twilio
- The platform’s charges will affect businesses with high message volume.
Twilio’s pricing
- Voice: Starts at $0.0085/min to receive and $0.014/min to make a call.
What people are saying about Twilio
8. Bird (formerly MessageBird)
MessageBird is now known as Bird.
In 2023, the company launched Bird CRM, which offers marketing, customer service, and payments on its channel APIs.
Bird now offers SMS and Voice services worldwide. Here are the features I found while using Bird.
Features of Bird
Its Voice SMS features include:
- Programmable voice calling API
- In-depth access controls
- Compliant recording and archiving
- Phone numbers.
Cons of Bird
I found Bird’s pricing expensive.
Bird’s pricing
Here’s a summary of their SMS pricing:
- Outbound SMS messages: Prices start as low as USD 0.008 per message for the United States.
- Inbound SMS messages: Receiving SMS messages is free.
- Dedicated numbers: A dedicated number can cost around USD 0.50 per month.
- LOOKUP + HLR requests: These are priced at USD 0.010 per request.
- Dedicated Short Code: A dedicated short code phone number can cost about USD 700 per month.
What people are saying about Bird
9. Infobip
Infobip was established in 2006 in the Croatian town of Pula.
The company expanded its operations to Latin America and Asia-Pacific in 2014 and 2015.
And in 2020, Infobip acquired OpenMarket in 2020 and Peerless Network in 2022.
Today, they offer Voice, SMS and email services.
Features of Infobip
Infobip’s features include:
- Global delivery
- Unique Message IDs
- REST API
- Rate limiting
- Content flexibility
- Character settings
- Customisation
- Customisable calls
- Extensive network
Cons of Infobip
Setting up an account was tricky. And service response times were slow.
Infobip pricing
Infobip’s pricing is based on a pay-as-you-go model. The exact price depends on the country and network.
What people are saying about Infobip
10. Kaleyra
Kaleyra was originally founded as Ubiquity in 1991.
The company was renamed Kaleyra in 2016 after acquiring the Indian company Solutions Infini.
Kaleyra expanded by acquiring Buc Mobile. The company became a Tier-1 messaging provider in 2021.
They provide SMS and Voice services for businesses. But how do they stand up against SMSCountry, for example?
While exploring the tool, here’s what I found out.
Features of Kaleyra
Here are features I found with Kaleyra’s Voice SMS:
- SMS APIs
- Intelligence SMS routing
- 2-way messaging
- Data integrations
- Campaign scheduler
- Multilingual support.
Cons of Kaleyra
Setting up voice services is complex and requires advanced expertise.
Kaleyra pricing
Kaleyra has limited information about their pricing details.
What people are saying about Kaleyra
11. ClickSend
ClickSend was founded in 2013 by tech enthusiast Matt Larner.
Its birthplace? A garage.
There, he built ClickSend with a product-first approach. It focused on innovation, customer support, and quality of service.
In 2019, Message Media acquired ClickSend. And in 2022, they joined the Sinch Group.
Today, they offer Voice SMS services for small and medium-size businesses.
Features of ClickSend
ClickSend offers the following features for their Voice SMS services:
- Alpha tag Sender IDs
- Text-to-speech voice gateway
- Voice Sender number customisation
- Inbound rules for replies
- Sender ID validation
- Error code handling.
Cons of ClickSend
- No 2-way messaging
- There’s a learning curve for users without technical knowledge.
- ClickSend’s pricing is high.
ClickSend pricing
Here’s ClickSend’s voice SMS pricing:
- Monthly subscription: $960.34 / month
- Setup fee: $960.34 (one-time)
What people are saying about ClickSend
How does Voice SMS compare with push notifications and in-app messaging?
Here’s a breakdown of how voice SMS compares to push notifications and in-app messaging:
| Feature | Voice SMS | Push Notifications | In-App Messaging |
| Delivery | Directly to a phone number; no app is required | Requires app installed; user opt-in needed | Requires app installed, the app needs to be open |
| Open rates | High (stands out from text messages) | Moderate (can be buried in the notification bar) | Low (users might not have the app open) |
| Engagement | High (human voice creates connection) | Moderate (limited text and visuals) | Moderate (targeted messages within the app) |
| Customisation | High (greetings, calls to action) | Moderate (icons, short messages) | Moderate (targeted to in-app users) |
| Versatility | Wide range of applications | Limited to app-related updates | Limited to in-app communication |
| Cost | Varies based on provider and message volume | Varies based on app platform and user base | Varies based on app platform and user base |
So, my verdict is that voice SMS will give you a better customer experience.
What are the benefits of voice SMS?
Text messages can get lost in the digital clutter, but voice SMS cuts through the noise. Let’s explore the advantages that make voice SMS a powerful marketing tool:
1. Attention-grabbing advantage
Imagine a short text message buried amongst countless notifications. Now, picture a clear call to action delivered through a voice message.
Short text example (Image): “Limited time offer! 20% off sale.”
Voice message example (Image): “Hi [Customer Name], This is a friendly reminder that we’re having a limited-time sale! Get 20% off your entire purchase for the next 48 hours. Don’t miss out! Call us at [Phone Number] or visit our website today.”
Voice messages stand out, grabbing attention and increasing the likelihood of your message being heard.
2. Accessibility for all
Voice SMS caters to a broader audience, including users who:
- Prefer audio over text or
- Have visual impairments.
This ensures your message reaches everyone, promoting inclusivity and maximising your marketing reach.
3. The power of personal connection
The human voice naturally conveys emotions and urgency that text messages struggle to achieve. Voice messages can feel more personal and engaging, leading to:
- Increased user interest and attention.
- Improved brand recall and recognition.
- A higher conversion rate.
4. Flexibility and personalisation
Voice SMS goes beyond a simple message. You can customise it to suit your needs perfectly:
- Greetings: Include a friendly welcome with your company name. (Imagine: “Hi [Customer Name], this is a message from [Your Company Name]…”) (Image Example: Branded voice message with company name overlay)
- Calls to action: Clearly state what you want users to do next (e.g., “Visit our website” or “Call us today”).
- Background music: Enhance your message with brand-appropriate music.
This flexibility allows you to tailor your voice SMS for maximum impact.
Who can benefit from Voice SMS?
Voice SMS can be a powerful tool across a wide range of industries:
- Healthcare: Appointment reminders, lab results, medication adherence reminders
- Finance: Fraud alerts, two-factor authentication, and payment reminders
- Retail and e-commerce: Abandoned cart reminders, order updates, flash sales and promotions
- Hospitality and travel: Hotel booking confirmations, flight itinerary updates, and special offers and loyalty programs
- Education: Class reminders, homework notifications, school closure updates
- Non-profits: Donation appeals, volunteer recruitment drives, event announcements
- Construction: Project updates, delivery notifications, safety reminders
- Legal: Appointment confirmations, case updates, court document delivery notifications
If you want to use voice SMS for marketing purposes, let’s show you how to get the best results.
How do you craft and send a Voice SMS?
Here’s how to craft the perfect Voice SMS for your marketing campaigns, OTPs, and transactions.
1. Choosing a voice SMS provider:
Select an easy-to-use and reliable voice SMS service provider like SMSCountry.
2. Creating your message:
Here’s how you create clear, concise, and engaging messages:
- Script it out: Develop a clear script before recording to ensure your message flows smoothly.
- Keep it short and sweet: Aim for messages under 30 seconds to maximise open rates. People are more likely to listen to shorter messages.
- Strong Call to Action (CTA): Tell listeners what you want them to do next, whether visiting a website, calling a number, or responding to a survey.
- Friendly and professional tone: Maintain a professional yet approachable tone that reflects your brand identity.
3. Scheduling and sending:
Most voice SMS providers offer user-friendly online platforms. Here’s a general walkthrough of the process:
- Log in to your Voice SMS platform and navigate to the “Create Campaign” section.
- Upload your pre-recorded voice message or utilise the Text-to-Speech feature to convert text into audio. (If using Text-to-Speech, choose a voice that aligns with your brand and target audience.)
- Select your contact list. Upload a contact list or choose from existing groups you’ve created.
- Schedule your message delivery. Choose a date and time for optimal reach, or send it immediately.
- Review and confirm your campaign details before sending your voice SMS message.
Remember: These are general steps. The interface and options may vary depending on the platform you choose.
Making your Voice SMS irresistible
You’ve built your campaign. It’s time to write a message that resonates. Here’s how to craft voice SMS that’s clear, concise, and gets results:
#1. Nail your Call to Action (CTA):
Think of your CTA as the finish line. Make it crystal clear where you want listeners to go:
- Specificity is key: Don’t say, “Learn more.” Say, “Visit our website for 20% off!” or “Call us today to schedule your free consultation!”
- Urgency ignites action: Create a sense of “now or never” with phrases like “Limited-time offer!” or “Don’t miss out!”
- Repeat for reinforcement: Briefly restate your CTA at the end to leave a lasting impression.
#2. Friendly and pro: striking the right tone
Your voice message is an extension of your brand. Here’s how to sound both professional and approachable:
- Be confident and clear: Speak clearly and confidently to establish credibility.
- Conversational charm: Avoid robotic delivery. Use a friendly tone to connect with listeners.
- Enthusiasm is contagious: Show excitement about your message! Your passion will be contagious.
#3. Creative Voice SMS ideas
Voice SMS isn’t just for reminders. Get creative and try these ideas:
- Contests and giveaways: Announce exciting contests or giveaways through voice messages. Include clear instructions on how to enter for a chance to win.
- Quick surveys and feedback: Collect valuable insights with short voice surveys. It’s more engaging than text messages.
- Personalised offers: Tailor messages to specific customer segments. Highlight products or services relevant to their interests and purchase history.
- Interactive Voice Response (IVR): Create interactive experiences. Listeners respond with their keypads for things like product inquiries or appointment scheduling.
Remember: Keep it short and sweet (under 30 seconds) and leverage these practical tips to craft voice SMS messages that pack a punch.
The shorter, the more powerful your voice SMS.
Talking about words having power….
How to use anchor texts in Voice SMS
Words, when spoken, hold immense power.
When crafting your voice SMS messages, consider incorporating “anchor text”. Use it to guide listeners towards specific actions.
Wondering what that is? I’ll explain briefly.
What is anchor text?
Anchor texts are clickable words inside texts (blogs, Google search results, SMS, etc) that direct users to a specific webpage or online location.
Can I use anchor text in Voice SMS?
You’ll agree with me that Voice SMS doesn’t have clickable links.
But do they have CTAs? Yes, they do. And that’s where your anchor texts can come in if used properly.
Your anchor texts are specific keywords in your voice SMS that verbally prompt listeners to take action.
How to use anchor text in Voice SMS
These tips will help you craft the perfect Voice SMS.
- Identify your desired action. What do you want listeners to do after hearing your message? Visit a website, call a number, respond to a survey, etc.
- Choose clear and concise keywords. Select a few words that communicate the desired action.
- Emphasise keywords in your script. Verbally emphasise the keywords when delivering your message. You can speak them slower, slightly louder, or add a touch of excitement to grab attention.
- Make your CTA clear, brief, and punchy. For example, “For more information, call us on [phone number].” That’s a CTA with a concise anchor text.
Here’s another example of anchor texts in voice SMS.
Scenario: A clothing store wants to remind customers about a flash sale.
Voice SMS message (Imagine a friendly and enthusiastic voice):
“Hi [Customer Name], This is a friendly reminder from [Store Name] about our incredible flash sale happening right now! Get up to 50% off on all summer styles. Don’t miss out! Head over to our website, and that’s W-W-W. [Store Name].com’ to shop the sale before it ends. Happy shopping!”
In this example, “W-W-W. [Store Name].com” is the anchor text.
The voice-over speaker emphasises it and provides clear instructions.
That text links to the store and increases the chances of listeners visiting the website to take advantage of the sale.
Optimise your Voice SMS for mobile
Here are two significant reasons why you should optimize your voice SMS for mobile:
- Attention spans are short. People are constantly bombarded with information. Keep your messages concise (under 30 seconds). This captures attention and prevents listeners from stopping mid-message.
- Mobile listening is a norm today. People listen to voice messages on the go, often while multitasking. Ensure your message is straightforward, easy to follow, and delivers the key information upfront.
So, how do you craft mobile-friendly CTAs in your voice SMS?
These three tips will guide you.
- Clear and actionable. Clarify your call to action (CTA). Don’t just say “learn more.” Instead, say “visit our website for 20% off” or “text ‘JOIN’ to subscribe.”
- Keep it short. Mobile screens are limited in size. Shorter CTAs are easier to remember and follow through on.
- Repeat for emphasis. Briefly repeat your CTA at the end of your message. It leaves a longer impression on the listener.
Example of a mobile-optimised Voice SMS
“Hi [Customer Name], This is a quick reminder from [Restaurant Name] about our delicious lunch specials! We have something for everyone. Visit our website now at ‘W-W-W. [Restaurant Name].com’…, to view the menu. ‘W-W-W. [Restaurant Name].com.’ See you soon!”
Measuring success: tracking and analysing your Voice SMS campaigns
Like any marketing campaign, tracking and analysing your voice SMS shows you what works and what doesn’t.
Here’s how to do it.
- Key metrics: Monitor key metrics like delivery rates (percentage of messages successfully sent), open rates (percentage of messages listened to), and click-through rates (percentage of listeners who take action after the message).
- Analytics insights: Utilise your voice SMS provider’s analytics dashboard to gain valuable insights. See which messages resonate best, what CTAs convert well, and identify areas for improvement.
With great analytics, you can:
- Refine your messaging based on what’s working
- Target specific audience segments with tailored voice SMS campaigns, and
- A/B test different CTAs and message lengths to see what drives the most engagement.
Best practices for effective Voice SMS Marketing
Here are seven best practices to ensure your voice SMS marketing campaigns are successful:
- Obtain consent. Always get explicit opt-in permission before sending voice SMS messages.
- Target the right audience. Segment your audience and tailor messages to their needs and interests.
- Offer value. Provide valuable information or special offers that entice listeners to take action.
- Keep it concise and clear. Craft short, clear, and informative voice messages that are easy to understand.
- Compelling CTA. Include a strong call to action that prompts listeners to take the desired step.
- Mobile optimisation. Optimise your voice SMS messages for mobile listening.
- Track and analyse. Monitor key metrics and use data insights to optimise your campaigns.
A strong, reliable, and flexible voice SMS service provider like SMSCountry will get you up and running better and faster.
Ready to leverage the power of Voice SMS? Sign up SMSCountry today and see the difference voice can make.
