Whether it’s getting new customers or managing the current ones, you need a reliable SMS service that checks all the right boxes.
Of the many services available in the market today, we’ve compared three of the best providers — Bandwidth vs Twilio vs SMSCountry.
We dissected their fancy features and dazzling UI designs to help you choose the fastest, most profitable, and easiest-to-use SMS gateway for your business.
At the end of this article, you’ll know which platform will give you the best value for your money.
We’ll begin by looking at the key features, pricing, platforms supported, and customer support.
Let’s compare – Bandwidth vs Twilio vs SMSCountry
| Bandwidth | Twilio | SMSCountry | |
| Year established | 1999 | 2008 | 2003 |
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| Pricing | Starts at $0.004 per message | Starts at $0.0075 per message (location-based) | See our pricing page. |
| Free trial | Yes | Yes | Yes |
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Looking at the features in the ‘Bandwidth vs Twilio vs SMSCountry’ comparison table above, you will observe the following:
- Each service has its winning side.
- Pricing seems a bit tricky but SMSCountry is the least expensive.
- You can try them all for free.
However, to help you get a clearer picture, let us break down the details of each SMS service platform:
Send SMSes that move the needle for your business with SMSCountry. Get FREE SMS credits when you Sign up on SMSCOUNTRY.
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What is SMSCountry?
SMSCountry is an all-in-one communication service. It covers all the bases as far as communicating with your customers via SMS is concerned.
It does not stop there. You also have access to a full suite of messaging tools and features including two-way messaging, email to SMS, cloud telephony, OTP SMS, MMS, and others.
SMSCountry’s key features and benefits
The SMS service offers the following features and benefits:
- Lowest prices: Between these three SMS services, SMSCountry offers the lowest rates.
- Flexible API services: This enables developers to custom-build whatever communication system you want on your website, software, or application. SMSCountry will also build a custom API for your business if you need it.
- Web platform for non-developers: You can send bulk SMSes right from SMSCountry’s website. This isn’t possible with either Attentive or Twilio.
- SMS on the go: This feature lets you send bulk SMSes to dedicated numbers without the need for an internet connection.
- Email to SMS: This feature allows you to send SMS to your entire contact list through an email gateway.
- Cloud telephony: Make and take calls to/from your customers using an internet connection. This works with desktop and mobile devices.
- OTP SMS and MMS: SMSCountry allows you to automatically send One-Time Passwords to your customers via SMS or MMS.
- Multi-platform Integrations and plug-ins: Add the SMSCountry plug-in to your website and everyday applications. For example, integrate with Microsoft Excel for automated daily data reporting.
- Fast OTP system: SMSCountry boasts the ability to send over 10,000 OTPs in 10 seconds.
- Campaign Analytics: SMSCountry also has a tracking and delivery status system.
SMSCountry pricing and plans
Pricing depends on how many units of SMS you buy and the destination. See our pricing page to learn more and request a customized quote/pricing.
What makes SMSCountry unique?
There are several answers to that question, some of which you may have seen above. But with all these features, they manage to keep everything simple.
The most important factor would be customer support. There is nothing better than getting support when you need it. This is especially when dealing with the communication aspect of your business and SMSCountry excels at this.
Related articles: The Top 7 OTP Service Providers in the Market Right Now
What is Bandwidth?
Bandwidth is a customer communication service platform that caters more to developers in organisations than to the marketers themselves.
What this means is that Bandwidth gives developers the tools and connection to send and receive text messages. Through this, you can build SMS and MMS into your company’s existing app or software.
Key Features and Benefits of Bandwidth
With Bandwidth, you get various features such as:
- Local A2P Messaging: (Application to person messaging) This is available for businesses to reach their local customers automatically.
- Toll-free SMS: This feature allows businesses to get feedback from customers without any cost to the customers.
- Shortcodes: You can set shortcodes for running promos or other communications with customers.
- Campaign analytics: Bandwidth offers analytics of sent messages with error codes.
However, if you are not a developer or your company doesn’t have an app or software, then Bandwidth is not for you. On the other hand, if you are a developer, then you would have the freedom to customise the service to your taste and requirements.
Bandwidth pricing and plans
To get the setup costs, you would have to request a quote from Bandwidth. But sending messages on Bandwidth costs between $0.004 and $0.0185 per message. This depends on the type of message. There are no public price plans.
You also get volume discounts based on your usage. You can also send up to a million messages a day.
What makes Bandwidth unique?
As a tier-one PaaS (Platform-as-a-Service) that owns its servers, this helps them cut off any middlemen.
Related articles: How to find the best SMS service provider?
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What is Twilio?
Twilio is neither a software nor a communication system. It is a cloud communications platform for customer engagement. Simply put, with Twilio you get the building blocks (much like Bandwidth…and Legos) to build your communication channel and system.
Key features and benefits of Twilio SMS service
Twilio offers various services such as:
- SMS alerts: This is a service that users can integrate into their website or application to alert their customers. For example, OTP, account balance, transaction success/failure notifications, etc.
- A programmable messaging API: This feature helps companies to add a conversational function on their website or application.
- Visual workflow builder: Developers can iterate multiple SMS flows with this.
- Multiple channels: Twilio offers multiple channels: SMS, MMS, WhatsApp, and chat for customer communication.
- 2-way communication: This enables companies to communicate with their customers. Usually used for customer support via its conversations API.
Twilio pricing and plans
The price range for sending SMS with Twilio ranges between $0.0075 and $0.1095 per message.
There are two plans – pay-as-you-go and the committed-use discount. In the pay-as-you-go plan, you pay for the units of SMS that you send. But, it’s not so straightforward. Your location and the location of your customers determine how much you pay per SMS.
In the committed-use discounts plan, you pay based on the volume of messages you send per month. For information on the committed-use discount, you will need to contact Twilio.
What makes Twilio unique?
Twilio has a UI with reporting features. This is in two parts – it makes it easy for you to report any issues you have and it gives you reports on your campaigns.
Which is the best between Bandwidth vs Twilio?
So far if you’re thinking about who wins between Bandwidth vs Twilio, Bandwidth seems to be ahead as it requires lesser work for developers to set up.
Although Twilio is a PaaS like Bandwidth, they are not the same. While Bandwidth has its servers controlling all operations, Twilio links your app or website with whatever carrier you need.
Provide smooth customer experience with the best bulk SMS service
So far, we’ve learnt that although Bandwidth and Twilio are both PaaS, they are worlds apart in pricing.
But for ease, accessibility, and value for money, you’re better off with SMSCountry.
Whether you are a developer, marketer, or business executive, SMSCountry will give you and your customers the smoothest experience.
Plus, SMSCountry gives the fastest customer support because we are dedicated to your business growth.
So why don’t you, request a demo or speak to our support team to learn more about us?
You can also signup for free and try out SMSCountry with free SMS credits.
Join 3,200+ businesses like yours, already generating massive ROI from SMS with SMSCountry.
Reach out to book a demo, ask SMS-related questions or get help from our team 24/7
Get to know more about SMSCountry. We offer complete SMS solutions for your communication needs.
