SMS is the fastest way for businesses to engage customers before and after a transaction.
Bulk SMS messages are usually time-sensitive, so your bulk SMS service provider has to provide excellent customer support always.
In this article, we will compare Kaleyra vs Twilio vs SMSCountry, three of the best SMS services in the market.
Some of the factors we will consider are key features, pricing, and ease of use.
But keep in mind that the most important one is customer support.
As you read along, take note of which of the three SMS service providers satisfies this criterion.
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Comparing Kaleyra vs Twilio vs SMScountry
| Kaleyra | Twilio | SMSCountry | |
| Year Established | 1999 | 2008 | 2003 |
| Key features |
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| Pricing | Unavailable | Starts at $0.0075 per message (location-based) | See our pricing page |
| Free trial | No | Yes | Yes |
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| Support |
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What is Kaleyra
Kaleyra is an API-based platform that helps companies to communicate with their clients. (Kaleyra is the result of a 2018 merger between Solutions Infini and Ubiquity) Solutions Infini was their name before the merge.
Kaleyra Key Features and Benefits
Kaleyra has five main communication channels including SMS and Voice. Most of their features are in the table above.
Some others are:
- SMS tracking: Track the messages you send to know if they have been opened and when.
- Link shortening: Kaleyra automatically shortens links in your messages to your customers.
- User-friendly UI: According to many developers, Kaleyra is easy to use.
- Scalable framework: The Kaleyra platform adjusts to fit your customer number.
There is a catch to this last feature, however. Users have complained that as their customers increased, they encountered some issues with Kaleyra. First, the clogged deliveries, and when they reported, customer support was poor.
How much does it cost to send an SMS with Kaleyra?
There is no pricing information on their website. You would have to request a quote on their website to know how much you’ll be paying. But one website puts the starting price at $0.004 per message.
Kaleyra pricing plans
If you were thinking of trying out the platform before making up your mind think again. Kaleyra does not offer a free trial of their product. There is also no information about any pricing plans on their website.
What makes Kaleyra unique?
The uniqueness of Kaleyra is that they cater mostly to banks and financial institutions. Their system is also easy to set up.
Learn how to find the best SMS service provider
What is Twilio
Twilio is an all-around communication platform. They provide developers with building tools for enterprise-level communication systems. With Twilio, you can communicate with customers on your website, application or software.
Twilio Key Features and Benefits
As seen in the table above Twilio has most of the SMS features that a business requires.
Yet, like all API-based systems, Twilio requires an initial setup. And to send messages or place calls on the platform, you need some coding knowledge.
Other features include:
Priority pipe: This is a feature for sending transactional SMS through a different channel from the other types of messages.
Documentation: This is to guide developers through the task of integration.
How much does it cost to send an SMS with Twilio?
There is no single answer to this question unless all your customers/clients are in one location. Twilio charges you per message based on two locations: yours and your clients’. The price range falls between $0.0075 and $0.1095 per message.
Twilio pricing plans:
Twilio has two pricing plans: the pay-as-you-go plan and the volume discount plan.
The locations of your business and that of your customers determine the pricing on both plans. So to calculate your budget for SMS services on Twilio, you have to take that into account.
But under the volume discount plan, your bill reduces as your volume increases. This is automatic, so you do not have to apply or notify any support staff which is great. But if you need to talk to a support person, consider the review below.
What makes Twilio unique?
Twilio’s uniqueness is the flexible API. It is said to be capable of handling both large and small databases.
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Kaleyra vs Twilio: who wins?
Kaleyra and Twilio are alike in many ways. First of all, they are both API-based and cater to developers. They also both have interesting user interfaces, although Twilio is more difficult to navigate.
Going by unofficial figures, sending messages on Twilio costs twice as much as on Kaleyra.
Also, Twilio offers a free trial. But when it comes to customer support, they both fall short.
Now let us check out the third SMS service so that we can see the best.
What is SMSCountry
SMSCountry is a versatile communication service platform. It offers various options for customer support and engagement. With this service, you can reach your customers on the platforms they use daily.
SMSCountry Key Features
SMSCountry designed the platform with non-developers in mind. So it is simpler than what you would get on Kaleyra or Twilio.
SMSCountry also boasts of a dedicated support team to help with any challenges. In addition, you can integrate the service into your everyday tools. e.g Microsoft Excel – for easier daily reporting.
Benefits of SMSCountry SMS service
You can get the best results from a campaign by using SMSCountry’s AB testing tool. Also, their analytics feature gives you the freedom to change your communication strategy.
How much does it cost to send an SMS with SMSCountry?
For sending SMS costs, see our pricing page to request a customized quote.
SMSCountry pricing plans
On SMSCountry you pay less as your message volume increases. So, you determine how much you pay per message, regardless of where your customers are.
What makes SMSCountry unique?
Unlike Twilio and Kaleyra, SMSCountry is not limited to one platform. You can access it both on desktop and mobile devices. You can also send bulk SMS on SMSCountry with or without the internet because of the “SMS on the Go feature”.
SMSCountry is not only API-based, but it also allows you to send bulk SMS to your customers within minutes of signing up.
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Final thoughts
Using bulk SMS for business is great, except when you pick the wrong SMS platform.
After putting Kaleyra vs Twilio vs SMSCountry, five things are clear.
- Kaleyra is easy to use but struggles to deliver messages when you expand.
- Twilio tries to serve small and large businesses but is expensive.
- Twilio has a customer support problem.
- SMSCountry is less popular, yet simple, transparent, and gives fast customer support.
- SMSCountry’s highest price is lower than Twilio’s least price.
If you ask us, we’d say you should contact our team now. You’ll get free test SMS credits and a free demo.
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